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Marshall Intelligence · bigcatmusic.com · 2026

Guide & outfitter AI Identity checklist

For night-fishing guides, river outfitters, and bank-side operators. Your AI Identity is what models say when someone asks who to book, where to fish after dark, or your business name.

Goal (one week): one clear sentence, consistent name/phone/area, one page worth quoting, waters/region on the public file.

Day 1 — One sentence

  1. Who you guide + what waters/style + where (region/state).
  2. Put it on the homepage — not only a buried about page.
  3. Same line on Google Business / main profile if you have one.

Day 2 — Name · phone · season

  1. Legal/trade name identical everywhere you control.
  2. Phone and “when you’re bookable” consistent (season/nights).
  3. Kill dead “book now” pages with old numbers.

Day 3 — A page models can quote

  1. Services/outcomes page: species, trip type, safety note, area.
  2. Use words clients use (“night flathead,” “river cat,” not only slogans).
  3. Clear booking path (form or email).

Day 4 — Area & waters

  1. One line: regions/rivers you actually run (honest scope).
  2. Same on contact + listings.

Day 5 — Proof crumb

  1. One proof: years guiding, license if public, notable trip type — dated if quote.

Day 6 — Ask the machines

  1. Private window: “best night catfish guide near [your water]” and your business name.
  2. Note wrong river, missing site, competitor first.
  3. Fix only what you control this week.

Day 7 — Leave a trail

  1. Update one external listing.
  2. Optional: free AI Identity Snapshot (Answer Authority).

Grow the file forward. Evidence planting beats after-the-fact props.

© Marshall Network Services · Big Cat Music · Tools assist. You own what you decide next.

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